About Freshwater Futures
Founder & AI Advisor
Ben Hogan
Ben is the founder of Freshwater Futures, a GenAI product and platform studio unlocking the latest GenAI technology for leading Australian brands in financial services, retail and higher education.
Ben has been at the forefront of software development for his entire career, pioneering methodologies from XP to DevOps and has spent the last 2 years deep-diving into Generative AI.
He has been a consultant, trainer, advisor, engineer and senior leader at prominent firms throughout Australia including Bunnings, REA, Domain, SEEK, ThoughtWorks and MYOB and has worked globally with Scout Group (Berlin) and TMX Group (London).
Previously at
The Team
Zoe Hogan-West
AI Adoption Coach
Zoe focuses on the practical application of AI, helping staff move from theory to practice in their daily workflows.
Partner
Dr. Brad Hodge
Behaviour Scientist
Brad specialises in the human side of technology adoption and complex behaviour change challenges. He focuses on understanding cultural and structural barriers and identifying innovative, low effort/cost opportunities to leverage existing motivation.